Our First Experience as an Exhibitor
The 2015 MBA Annual Convention & Expo
This industry needs to be disrupted. We need automation!”
Maybe disruption has already begun…
In an era where there is so much change happening, in everything from regulations to market size and demographics, the mortgage industry has to embrace the change and embrace technology. And new MBA Chairman Bill Emerson so too agrees. While origination volume forecasts suggest a decline over the next year or two, it provides an opportunity to hone your skills and reinvent the wheel so to speak, by integrating technology solutions into daily life. That way, you and your team will be prepared for the next market burst and can capitalize on the increased volume with ease and in compliance.
No convention would be a year in and year out event if it was all work and no play. And the MBA delivered. Jay Leno started our Tuesday morning off with an entertaining stand-up routine filled with some great laughs. The former host of The Tonight Show even came out of retirement for moment by providing a thought provoking interview with General Colin Powell that touched upon everything from the former Secretary of State’s military experience, view on racism, and even offering up a story about the time he made Russia’s President Vladimir Putin smile. It was, without a doubt one of, if not the best parts of the entire convention.
So, was it a good experience? Yes.
Will we attend next year? Absolutely.
Will we do another year as an exhibitor? Unlikely. Not because it was a bad experience but because it would be more beneficial use of our time meeting one-on-one with clients and potential new clients then standing in a room with 100’s of other vendors all fighting for the attention of a select few.
- Do expect to pay a minimum of $20,000 just for the event space, booth structure (rental or purchase) and mandatory UNION labor.
- Do wear comfortable shoes.
- Do book hotel rooms as soon as housing becomes available.
- Don’t spend a lot of money on giveaways.
- Don’t anticipate an immediate ROI.
- Do bring warm clothes (A/C is cranked up).
- Do schedule your booth dismantle ½ hour (at minimum) after the exhibit ends because it takes a while for the freight to arrive and you’re more than likely paying overtime rates for your union labor to wait around for it to arrive.
- Do be unique to stand out from the crowd.
- Do bring plenty of business cards.